Single Market Month

Bridging the divide between EU leaders and citizens.

Poster encouraging people to joing the Single Market Month online debate.

Thecontext

EU citizens get the right to study, live, travel, work, set up a business or retire in another EU country thanks to the Single Market. But the EU wanted to hear from citizens: do they know their rights? What is or isn’t working? Through a month-long, EU-wide online consultation process, we bridged the infamous divide and put EU citizens in direct contact with EU leaders. Guess what? Nearly 65,000 citizens took an interest and checked out what was happening on the online platform. 

EU citizens get the right to study, live, travel, work, set up a business or retire in another EU country thanks to the Single Market. But the EU wanted to hear from citizens: do they know their rights? What is or isn’t working? Through a month-long, EU-wide online consultation process, we bridged the infamous divide and put EU citizens in direct contact with EU leaders. Guess what? Nearly 65,000 citizens took an interest and checked out what was happening on the online platform. 

Michel Barnier looking at a computer screen during the e-chat.

Thechallenge

The Directorate-General for Internal Market and Services wanted to consult citizens and stakeholders on the development of the EU’s Single Market. The aim was to enable EU citizens to contribute ideas that could potentially shape future EU policy. Four themes were on the table – jobs, social rights, banks and e-commerce – with one week dedicated to each.

 

The Directorate-General for Internal Market and Services wanted to consult citizens and stakeholders on the development of the EU’s Single Market. The aim was to enable EU citizens to contribute ideas that could potentially shape future EU policy. Four themes were on the table – jobs, social rights, banks and e-commerce – with one week dedicated to each.

 

Gourp photo of participants in euronews studio.
live chat with EU commissioner Barnier

Ourapproach

We knew an online platform would be the easiest way to engage as many EU citizen as possible in a short amount of time, so we developed one available in 24 languages that’s capable of hosting discussion groups and live debates and chats. This first-of-its-kind website allowed anyone to send, comment on, share and vote for ideas before the debates were launched – thus sparking interest.
In parallel, a comprehensive promotional strategy got underway: press relations and social media activities, stakeholder engagement, collaboration with bloggers, partnerships with online magazines (e.g. CNN, Euractiv, Café Babel). Media relations were supported by posters, infographics, social media visuals, web banners, press kits and five snazzy animated clips.
By the time SMM launched, we secured the participation of 21 MEPs, 8 EU Commissioners, and former Commission President Jose Manuel Barroso to engage with the public. SMM closed with a live TV debate on Euronews featuring Michel Barnier, former Commissioner for the Internal Market and Services, and the five participants who submitted the most promising, innovative and implementable ideas.

 

We knew an online platform would be the easiest way to engage as many EU citizen as possible in a short amount of time, so we developed one available in 24 languages that’s capable of hosting discussion groups and live debates and chats. This first-of-its-kind website allowed anyone to send, comment on, share and vote for ideas before the debates were launched – thus sparking interest.
In parallel, a comprehensive promotional strategy got underway: press relations and social media activities, stakeholder engagement, collaboration with bloggers, partnerships with online magazines (e.g. CNN, Euractiv, Café Babel). Media relations were supported by posters, infographics, social media visuals, web banners, press kits and five snazzy animated clips.
By the time SMM launched, we secured the participation of 21 MEPs, 8 EU Commissioners, and former Commission President Jose Manuel Barroso to engage with the public. SMM closed with a live TV debate on Euronews featuring Michel Barnier, former Commissioner for the Internal Market and Services, and the five participants who submitted the most promising, innovative and implementable ideas.

 

Single Market Month brochures with what people missed at the live chat

Theresults

Single Market Month (SMM): 84 live online chats and 94 online forums separated into 4 themes where people could discuss the topics that interest them in 24 languages – organised, promoted, moderated and monitored by ICF Mostra.

Our approach generated quite a buzz: promotional activities generated 8,300 online mentions and almost 8,000 social media mentions. The press was active with coverage in 20 Member States, plus international media uptake. Nearly 65,000 citizens visited the online platform during Single Market Month and – most importantly – the online consultation led to almost 800 high quality, potentially viable ideas for EU leaders to consider. Talk about shaping the world we live in!

 

All images & video © — 2013 — European Union. All rights reserved.

Single Market Month (SMM): 84 live online chats and 94 online forums separated into 4 themes where people could discuss the topics that interest them in 24 languages – organised, promoted, moderated and monitored by ICF Mostra.

Our approach generated quite a buzz: promotional activities generated 8,300 online mentions and almost 8,000 social media mentions. The press was active with coverage in 20 Member States, plus international media uptake. Nearly 65,000 citizens visited the online platform during Single Market Month and – most importantly – the online consultation led to almost 800 high quality, potentially viable ideas for EU leaders to consider. Talk about shaping the world we live in!

 

All images & video © — 2013 — European Union. All rights reserved.

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