We knew an online platform would be the easiest way to engage as many EU citizen as possible in a short amount of time, so we developed one available in 24 languages that’s capable of hosting discussion groups and live debates and chats. This first-of-its-kind website allowed anyone to send, comment on, share and vote for ideas before the debates were launched – thus sparking interest.
In parallel, a comprehensive promotional strategy got underway: press relations and social media activities, stakeholder engagement, collaboration with bloggers, partnerships with online magazines (e.g. CNN, Euractiv, Café Babel). Media relations were supported by posters, infographics, social media visuals, web banners, press kits and five snazzy animated clips.
By the time SMM launched, we secured the participation of 21 MEPs, 8 EU Commissioners, and former Commission President Jose Manuel Barroso to engage with the public. SMM closed with a live TV debate on Euronews featuring Michel Barnier, former Commissioner for the Internal Market and Services, and the five participants who submitted the most promising, innovative and implementable ideas.