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Innovation convention.

Innovation convention.

DRAWING ON NEAR FIELD COMMUNICATION
FOR AN IMMERSIVE EVENT EXPERIENCE

Innovation – it’s lauded as the solution to everything.
Google it and you get thousands of defintions.

We liked this:
“executing an idea which addresses
a specific challenge and achieves value
for both company and customer”.

So we adopted it as part of our smart approach
to a flagship two-day European
INNOVATION CONVENTION
that we co-organized for the EU in Brussels.

Attended by Ministers, Nobel Prize winners,
astronauts and a Dame, the event
welcomed 3.500 participants and
an expectant international media.

FIRST CHALLENGE:
MATCH VENUE WITH THEME

It had to host a big audience
and an ambitious programme:
high-level conference, fringe sessions, award ceremony,
interactive exhibition, press points – the works.
Showcasing ‘innovation’, we couldn’t pick
anything poky or fusty.

Hotels were out. Cutting edge was in.
We ACHIEVED VALUE
with landmark 1.800m² ‘The Square’ – futuristic glass exterior,
funky and modular interior.

MATCH VENUE WITH THEME

SECOND CHALLENGE:
SUPPORT THEME WITH EXPERIENCE

We didn’t just want to talk or showcase innovation;
we wanted to deliver innovation
as part of participant’s overall
immersive experience.

Starting from the paperless event concept,
we achieved value with
NEAR FIELD COMMUNICATION,
putting technology at the service of the visitor
for maximum interactivity.
We developed E-Card badges
with chips that housed data harvested
during digital registration.
A single swipe at cyber kiosks
scattered throughout the venue and
participants gained access
to a whole brave new world….

Inspired by an exhibitor and what to know more?
-Swipe your badge to download the info.

Dazzled by a speaker and eager to chat?
-Swipe your badge to set up a meeting.
Intrigued by a participant and keen to network?
-Swipe your badge to share contact details…

And not only that.

SUPPORT THEME WITH EXPERIENCE

THIRD CHALLENGE:
BOOST VISIBILITY WITH TECHNOLOGY

The convention audience
was already large.
But the wider audience of potential innovators
that could be inspired by the products and projects
on display was a whole lot larger.

We ACHIEVED VALUE
by leveraging the buzz of the event
to make a bigger splash beyond its walls,
transforming participants into
on-site multipliers at the flick of their wrist.

Cyber kiosks equipped with ready-made posts
enabled users to spread the word and
share messages with an online community,
plus interact in real time with social networks
by posting pictures, clips and more…

BOOST VISIBILITY WITH TECHNOLOGY

DELIVERING ON THE DEFINITION

So, we can honestly say we succeeded in
‘executing an idea which addresses
a specific challenge and achieves value
for both the company and the customer’?
We believe we can.

Anecdotal feedback confirmed that
we offered something innovative to our participants
that enhanced their experience and reinforced
the overall event concept.
And, importantly, we managed to achieve it
while respecting the strict budget of our high-profile client.