USING VIRTUAL REALITY STANDS TO IMMERSE
YOUR AUDIENCE IN A JOURNEY
At the heart of your event is content.
What do you want to talk about?
What values do you need to communicate?
What messages must you convey?
Most importantly, what do you want your audience to remember?
To make content ‘stick’, you don’t just have to express it
through the views of your speakers
or the wisdom of a keynote.
Bring it to life.
Make it an experience.
We adopted this smart approach for two of our EU clients
demanding high visibility and impact at some very busy events…
Big sectors that favour the big outdoors.
But the events we were hosting
were housed in bricks and mortar.
So we got creative,
developing a couple of nifty Apps
that took participants outside the venue’s 4 walls.
the New York Times Travel Fair.
Loud, buzzy, bustling.
We cut through the noise by offering passers-by
the easiest travel experience of their lives.
Hundreds of visitors
rocked up at our interactive stand,
popped on a pair of 3D glasses,
and immersed themselves
into a rich and exciting few minutes on
360° Europe Wonders – a journey of discovery
around the continent’s lesser known hidden gems.
And once the ride was over,
we swapped plastic specs
for branded cardboard takeaways.
This cost-effective gesture
had the potential not only to transform
our audience into multipliers,
but also to nudge them into action
(that is, to actually book a trip!).
MAKES LEARNING FUN
How do you connect a city-dwelling audience
with the basics of their agricultural heritage
when they’re not actually in the countryside?
Take them on a virtual journey from farm to fork!
This time our App was designed
to complement a series of icons
displayed on the walls of
a portable, interactive stand.
By aiming the camera lens
of their Smartphone or tablet
at these pictogrammes,
visitors launched a 3D animation
on their screens
that taught them the A-Z
of milk production - from a cow’s udders
to a supermarket shelf.
And that was just the door opener.
Interactivity was further enhanced
by touch-screen games and
an entertaining quiz,
creating a holistic digital experience
that ensured impact – and embedded content –
way beyond the confines of the events.
Visitors were able to get a ‘country experience’
without even leaving the heart of Paris, Berlin, Brussels,
Tartu (Estonia) and Poznan (Poland).