#Emergency Lessons

Thecontext

For children in war-torn countries and disaster-hit areas education can be as vital as food and medicine. It helps give them a sense of relative normalcy and hope! But the idea of promoting education as a basic humanitarian need is relatively new to many. Wanting to raise awareness of the issue, UNICEF joined forces with the European Commission’s Directorate-General for European Civil Protection and Humanitarian Aid Operation (DG ECHO) and launched the social media-driven campaign #EmergencyLessons.

For children in war-torn countries and disaster-hit areas education can be as vital as food and medicine. It helps give them a sense of relative normalcy and hope! But the idea of promoting education as a basic humanitarian need is relatively new to many. Wanting to raise awareness of the issue, UNICEF joined forces with the European Commission’s Directorate-General for European Civil Protection and Humanitarian Aid Operation (DG ECHO) and launched the social media-driven campaign #EmergencyLessons.

Thechallenge

The social media-led public awareness campaign aimed to reach 20 million young Europeans across seven target countries, drawing on the real-life experiences of children who lived in emergencies in countries such as Ukraine, Guinea, Iraq and Nepal. To wrap up the campaign, UNICEF and DG ECHO decided to organise a special event in Brussels, and they wanted young people leading it! Young people advocating for education in emergencies and engaged in awareness-raising in their own countries were invited to the European Parliament and they could exchange their experiences, as well as make their voices heard in the event of what education means to them and their peers.

In charge of producing event materials, scenography and of providing support during rehearsal and at the event, we had to make sure to not only engage the audience but also to truly capture their imagination!

The social media-led public awareness campaign aimed to reach 20 million young Europeans across seven target countries, drawing on the real-life experiences of children who lived in emergencies in countries such as Ukraine, Guinea, Iraq and Nepal. To wrap up the campaign, UNICEF and DG ECHO decided to organise a special event in Brussels, and they wanted young people leading it! Young people advocating for education in emergencies and engaged in awareness-raising in their own countries were invited to the European Parliament and they could exchange their experiences, as well as make their voices heard in the event of what education means to them and their peers.

In charge of producing event materials, scenography and of providing support during rehearsal and at the event, we had to make sure to not only engage the audience but also to truly capture their imagination!

Ourapproach

To wrap up a very successful campaign while honouring its strong messages, we had to strike a balance between producing materials which could reflect the campaign’s ‘celebration mode’ as it reached its end, but also create scenography and visual elements that could inspire those attending and increase efforts to ensure that children caught up in emergencies have access to education.

To wrap up a very successful campaign while honouring its strong messages, we had to strike a balance between producing materials which could reflect the campaign’s ‘celebration mode’ as it reached its end, but also create scenography and visual elements that could inspire those attending and increase efforts to ensure that children caught up in emergencies have access to education.

Theresults

In addition to creating several event materials reflecting the campaign’s visual identity, as well as advising on lighting and music, we successfully planned and produced an installation recreating ‘a school in emergency’ setting at the European Parliament’s square, where the event took place. Attended by 150 people including 50 teenagers from seven European countries, the event’s visuals and scenography helped attendees relate to children caught up in emergencies and understand the hurdles they often have to go through. To honour the campaign’s social media drive we live streamed the entire event, too, thus helping sum up the campaign’s journey and raise awareness of education for children during crisis and conflicts.

All images ©UNICEF/2016

All rights reserved.

In addition to creating several event materials reflecting the campaign’s visual identity, as well as advising on lighting and music, we successfully planned and produced an installation recreating ‘a school in emergency’ setting at the European Parliament’s square, where the event took place. Attended by 150 people including 50 teenagers from seven European countries, the event’s visuals and scenography helped attendees relate to children caught up in emergencies and understand the hurdles they often have to go through. To honour the campaign’s social media drive we live streamed the entire event, too, thus helping sum up the campaign’s journey and raise awareness of education for children during crisis and conflicts.

All images ©UNICEF/2016

All rights reserved.