Leaders of PROI Partner agencies gathered in Atlanta, Georgia last week for their annual meeting. PROI Worldwide is the world’s largest and leading partnership of independent integrated communications agencies and ICF Mostra has been a member for 11 years. Here’s a recap of what happened at the meeting.
Patrick Vastenaekels represented ICF Mostra and presented our Consumer Rights Campaign (for the Directorate-General for Justice and Consumers – DG JUST), which was carried out with eight of our PROI European partners. The impressive coverage and good working relationship between partners was showcased during the presentation.
Richard Tsang (PROI Agency SPRG) was appointed at the new Global Chairman of PROI Worldwide. He has won numerous PR awards and been on several ‘most influential people’ lists in recent years. One such example was the 2015 list of ‘Top 500 most influential professionals in the PR world’. Along with Richard, Dirk Aarts (PROI Agency 24/7 Communications), has been re-elected for a two-year term as Vice-Chair for EMEA Region.
It was reported that PROI Worldwide’s 2015 combined fee turnover exceeded US$702,000,000, positioning it as the largest partnership of independent Agencies, and the 6th largest partnership in the Holmes PR Report (a ranking of global communications holding companies, in the world by net fee income).
A GLOBAL NETWORK
In order to design and run pan-European or worldwide communication campaigns, ICF Mostra cooperates closely with its international network comprising some 90 carefully-selected communication agencies, with an office presence in more than 170 cities on 5 continents. Most of our partner agencies are also PROI Worldwide partners.