The European Union pays tribute today to all humanitarian aid workers by supporting the World Humanitarian Day, commemorated every year on 19 August. ICF Mostra has helped the European Commission’s Directorate-General for European Civil Protection and Humanitarian Aid Operations (ECHO) develop a set of promotional materials to honour humanitarian aid workers, including an animated clip on humanitarian principles.
DG ECHO tasked ICF Mostra with developing and producing a series of materials to honour aid workers and promote humanitarian action for the third year in a row. As a key piece of our work, ICF Mostra created a 2’ animated clip in all EU languages promoting the main humanitarian principles: humanity; impartiality; neutrality; and independence.
ICF Mostra developed the creative concept and produced three factographs featuring key figures on incidents involving humanitarian aid workers, who have been increasingly targeted in recent years. We also developed social media covers, proposed campaign hashtags and produced a social media package for DG ECHO to help spread the word.
The World Humanitarian Day was designated by the United Nations’ General Assembly in 2009 to honour international aid workers and increase support for their role. This day marks the bombing of the UN headquarters in Baghdad, Iraq on 19 August 2003, which killed 22 people. It aims at recognising aid workers who risk their lives to deliver assistance to those who need it most.
The European Union has been providing humanitarian aid for over 40 years and, together with its Member States, is the world’s largest humanitarian aid donor.