Exploring Juncker’s Nomination: ICF Mostra tells the story

26/06/2015

"Spitzenkandidat: the underlying story", a documentary exploring the controversy behind the nomination of Jean-Claude Juncker as President of the European Commission, has been produced by ICF Mostra teams who are in charge of producing the programmes of EuroparlTV, the web TV of the European Parliament.

Behind the story

Saturday, 27 June 2015 marks the first anniversary of the charged European Council Summit in which Jean-Claude Juncker was nominated as European Commission President following the 2014 European Parliament elections. As a result of the elections, Juncker had been selected as a Spitzenkandidat (German for ‘leading candidate’) and was expected to be the first person entitled to form a College of Commissioners subject to approval by the European Parliament. Yet, he faced severe opposition from leaders in some countries such as the UK.

What we did

The European Parliament commissioned the video from our EuroparlTV team, who set up extensive interviews with four of the candidates, Jean-Claude Juncker, Ska Keller (German Green MEP), Martin Schulz (President of the European Parliament) and Alexis Tsipras (Prime Minister of Greece). Viewers also hear from the Secretary General of the European Parliament, Klaus Welle, Director for the Media and European Parliament Spokesperson, Jaume Duch Guillot, and the Brussels correspondent of German TV station ARD, Rolf-Dieter Krause, who played a pivotal role in the story.

We also wrote the storyline and hired special cameras to create an authentic documentary feel. After a successful first viewing with the Parliament, ICF Mostra was asked to add more interviews, building the piece from 6-7 minutes to a documentary of 20 minutes. The team also mixed in archive footage from last year, creating a rounded narrative of what has proved to be an historic change in the way European politics operate.

Outcome

Spitzenkandidat can be viewed on EuroparlTV, with subtitles in 23 EU languages. The documentary will be featured on Belgium’s national TV chain, RTBF, on 15 July, a day after the first anniversary of Juncker’s election by Parliament as European Commission President.

The European Parliament’s web TV website, Twitter and the European Parliament Facebook page, where it has accumulated more than 2 000 ‘likes’, are currently promoting the documentary. The boosted trailer has more than 450 000 views on YouTube.

Members of ICF Mostra are very passionate about the project as it demonstrates we are more than capable of producing longer, dynamic videos. It also demonstrates our capability to create behind-the-scenes documentaries.

https://www.youtube.com/watch?v=qNzvDssWQvo

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