ICF Mostra helped organise the press launch of the Healthy Workplaces for All Ages campaign on 15 April 2016 in Brussels for the European Agency for Safety and Health at Work (EU-OSHA) in the presence of its Director, Dr Christa Sedlatschek, and EU Commissioner Marianne Thyssen. The event kicked off a Europe-wide campaign aimed at fostering healthy working practices in the context of an ageing workforce.
Because it’s estimated that workers aged 55-64 will make up 30 % of the workforce by 2030, this new campaign aims to remind people that the younger workers of today are the older workers of tomorrow and therefore sustainable working conditions make good business sense.
In addition to taking care of media relations around the press launch, ICF Mostra and its European network of PR agencies will be providing other communication services related to the campaign over the next two years, including promoting the efforts and contributions made by various campaign partners, as well as other associated campaign activities such as the Healthy Workplaces Good Practice Awards, the Healthy Workplaces Film Award, and the European Week for Safety and Health at Work.
ICF Mostra also supported EU-OSHA with numerous activities for their previous 2014-15 Healthy Workplaces Manage Stress campaign, including content, social media strategy, and stakeholder outreach.