An energetic approach to EU Sustainable Energy Week (EUSEW)

27/06/2014

If you’re an NGO, private company, industry association, public authority – or just a regular member of the public interested in energy efficiency and renewables – EUSEW is the hottest ticket in town... From 23-27 June in Brussels, ICF Mostra got behind the scenes of one of the Commission’s flagship annual initiatives, designed to spread best practice and build alliances to help meet the EU’s 2020 energy and climate goals. With thousands of stakeholders and citizens due to descend upon the Charlemagne building in Brussels, seamless organisation was the order of the day...

What we did

Firstly, we needed to create a ‘reference point – the EUSEW website, revamped for 2014. Participants and media could find information on, and register for, all the activities during the Week for which ICF Mostra helped organise the logistics and, alongside our partner agency PRACSIS, contribute to content. These included a high-level policy conference, the prestigious Sustainable Energy Europe and ManagEnergy Awards and, for the first time, a lively, ‘not-to-be-missed’ networking event in the Residence Palace, one of the EU Quarter’s most stunning venues. Of course, it wasn’t just about logistics. We were also responsible for designing eye-catching branding and giveaways, producing eight broadcast-quality animated video clips to promote EUSEW, the Awards and the nominees, and for organising catering and entertainment for the ceremony itself.

Highlights

One of the EU’s priorities in all policy areas is to facilitate the sharing of ideas and best-practises, and encourage debate and exchange. The exclusive networking event was designed for just that purpose, enabling the 30 nominees of the Awards to showcase their projects to their peers in a series of ‘elevator pitches’, alongside presentations from some of the technical expert evaluators responsible for the initial selection. Fast, fun and entirely practical, this was a stand-out component.

Attracting media interest

Our media team invited 12 journalists from different EU countries, and over 50 from the Brussels press corps, and organised a full media programme… An exclusive Round Table event with EU VIPs; interviews with EU Commissioner for Energy, experts and Award winners; a Press Pack stuffed with vital info (including releases on news-worthy projects called ‘Energy Days’, organised by stakeholders across Europe), and an online Press Corner. Partnerships with nine media outlets boosted coverage of the event, and the issues at stake, across the EU…

www.eusew.eu

Branding clip

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