After a competitive pitch and an interview with the selection panel, Mostra has been chosen to develop the strategy and produce a communications toolkit which will allow the UITP association’s membership to put words into action. Work is already underway and the project should be completed by April next year.
UITP is the international network for public transport authorities and operators, policy decision-makers, scientific institutes and the public transport supply and service industry. The Association has some 3,200 members in 90 different countries. Last year, UITP launched the sector’s new strategy – so called PTx2 - which aims at doubling the public transport market worldwide by 2025.
To raise awareness of this strategy, UITP needed an agency which could deliver an integrated communication strategy and action plan including adapted messages for each target audiences, along with adapted tools and products and services. The target audiences will be political leaders, decision-makers, financial stakeholders, international organisations and NGOs, and public transport actors including operators, authorities and the industry.