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Global Eyes - How the World Views the EU
The third edition of Mostra's Opinion Corner e-magazine focuses on what the rest of the world thinks of the European Union. What sort of image does it project outside the bloc? Is the EU seen as a good brand or a weak and confused player on the world stage? And has the Lisbon Treaty helped or hindered the Union's attempts to be taken seriously as a global power?
We put these, and other, questions to award-winning musician/composer Goran Bregovic, place branding guru Simon Anholt, author/historian Elie Barnavi and experts in Moscow, Istanbul, London, Brussels and Washington D.C. We also conducted street interviews in China, Mexico, Egypt and Burkina Faso. Their answers can be found at:
http://www.opinioncorner.eu/3/
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Better Communicating Europe
Opinion Corner 2 looks at how the EU can reconnect with the people it is meant to represent. Until now, polls show, the EU has struggled to get its message across. Why? Because Brussels is boring? Because the EU is telling the wrong story or using the wrong tools to convey its message? We asked 20 communications experts from the worlds of media, politics and PR how the EU should reconnect with citizens. By rebranding the Union? Relying more on social media? Or simply telling the EU's story using simple language?
Check out their responses at:
http://www.opinioncorner.eu/2/e-mag.php
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Hard Sell - the media and the European Parliament elections
Ahead of the June 2009 European Parliament elections we asked why voters are so disinterested in the world's only transnational poll. Is it because they don't see the EP as a 'real' parliament or because they don't feel the impact of its decisions on their daily lives? Or is it the media's fault for failing to cover the important laws decided on in Brussels and Strasbourg?
These are just some of the questions Mostra posed to over a dozen leading journalists, editors and experts from across the continent. Their answers highlight the continued challenge of communicating EU politics to a disparate and demanding European audience.
http://www.opinioncorner.eu/1/e-mag.php