Success stories

Renewable Energies

Client:

European Commission - Environment DG

Year:

2003

Languages:

English-French

Aims:

To raise public awareness of the need for renewable sources of energy.

Solutions:

Mostra designed and produced a video feature, entitled "Renewable Energies, the Sensible Alternative", which consists of three Video News Releases (reports of between five and ten minutes, free of copyright) that are made available to the audiovisual media. These videos were released just before the big Sonderborg conference in September 2003, organised by the Johannesburg Renewable Energies Commission.

This approach was intended to show different aspects of the achievement of a common European objective - the increase in the share of renewable resources in energy consumption across the European Union.

The three reports illustrate the fact that this kind of energy is now being used successfully, is economically viable, and is an effective way of combating climate change. They show specific solutions adapted to each type of territory (local/regional/national).

At the local level, the first report deals with a microcommunity, the small island of Föhr, on the borders of Germany and Denmark. The inhabitants decided to take their environmental destiny into their own hands, and to achieve energy autonomy through the use of renewable sources.

The second report focuses on the regional level. It shows how the region of Navarre in Spain succeeded in turning the production of renewable energy into a driving force for its regional development.

The third report concentrates on the national level, and illustrates the coherence in the policy adopted by the Swedish government to favour renewable sources of energy. As a result, Sweden comes top of the European class when it comes to reductions in greenhouse gases.

These films were made available free of charge to journalists and television producers in the 15 Member-States and in the countries about to join the EU. On release, the reports were immediately used extensively by European television channels. In fact, they are still regularly broadcast throughout Europe.